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will wreck the climate and we will wreck the oceans. >>reporter: and big brand bikes mean business in india, as demand for luxury two wheelers revs up >>i walked into the mall and they had this showroom, i saw the bikes and i knew i had to get one. >>reporter: hello and welcome. i'm raya abirached and this is world business, your weekly insight into the global business trends shaping our lives. three decades of urbanization and economic reforms have lifted hundreds of millions of chinese out of poverty. the big concern now is how to keep feeding them. changing diet, increasing demand and tightening supply threaten the country's food security. it's a delicate balancing act and one that has implications for commodity markets worldwide. >>reporter: dragon spring village, in the hills above chongqing - where li xingming's family has worked the fields since the 19th century. >>before, our village never planted vegetables, only rice. now, we grow vegetables and we grow less rice, we just grow what we need. >>reporter: this growing and changing demand is coming from china's ever expanding cities -
to what analysts call special charters. >> it shot a big hole into the company's results. it will years ago, the ceo and russian prime minister agreed to a partnership with the russian state energy concern. the partnership explicitly forbidden under an agreement with the former french joint venture partner. in may, an arbitration panel ordered siemens to pay damages. another big setback came from the company's health-care operations. the invested heavily in new particle beam therapy to treat cancer. now, it has taken a charge after reevaluating the commercial feasibility of the new technology. the company's other main areas -- heavy machinery and rail transport -- remain strong, but russia says that risks in the global economic outlook are increasing. siemens is already feeling the pressure of increased competition in the wind turbine market. >> the u.s. debt crisis is still unresolved. greece is still struggling with its spiraling debt, and concerns about rome's ability to cut its sovereign debt. italy's borrowing costs soared to almost 6%. the auction was conducted in about how market
as the big three, and command a 93% share of the market. they look at the books of businesses and countries and judge how able they are to pay back financial observations. in a complex internet -- international economy, this information is vital to investors. when the bretton woods system of monetary management fell apart in the 1970's, the role of ratings agencies became even more important. the u.s. government gave them the task of assuring financial reliability. the european union has also require banks to increase capital in line with risk exposure. that risk is measured by the ratings agencies. >> the influence of ratings agencies lies on the one hand in the way their evaluation system has been incorporated into legislation. on the other hand, many business contracts are tied to the marks of the ratings agencies. that means certain private investors will only invest if there is a certain rating. >> one such example is the insurance giant allianz, which relies on ratings agencies to invest huge amounts of capital. but that system historically failed on a massive scale and when the agenc
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